Moving Product

By: Frank Ferri

Hi! Are you buying or browsing? Great. Name’s Frank. You picked the perfect day to shop for cereal. End of month, deep discounts, movin’ units. You’re looking at Crispy Rice, generic Kellogg’s Rice Krispies. Affordable. But…I shouldn’t. Ah, what the hell. Between you and me, the generic doesn’t stay crispy as long in milk. I could lose my job steering you away from our store brand, but once you drive off the lot with a box, it loses half its value. And if I’m not upfront with you, you’re at the breakfast table with a bowl of mush cursing old Frank Ferri from Aisle 4.

Got kids? Four! And another on the way! No? Well, four’s plenty. I’ve got two. This is Ralph and Victor. That’s at Vic’s fourth birthday. Bronx Zoo. Had a blast. The cereal you’re looking at comes standard with eight vitamins and minerals. Tasty, not overly sweet. I add sliced banana to sneak in a fruit serving. Gotta say, it’s a pleasure dealing with you. We get a lot of guys in their late-40s buying Froot Loops, Count Chocula, kid stuff. Recently divorced, trying to look young again. Sad. Mel over in men’s hair coloring has stories! By the by, you have great taste — love your stylish maternity clothes. Really? Well, nice outfit. Flattering. Have you considered Kellogg’s? Bit pricier, but boasts 217 vitamins and minerals — but don’t quote me on that. Offers the Snap, Crackle and Pop sound system — kids love those guys. Hopefully there’s some units left in the back. Must-have cereal of the season. Oprah featured it.

Yes, there are a lot on the shelf. But I think “hundreds” is an exaggeration. Come back tomorrow? Gone. End of month. Movin’ units. Okay, okay, you want generic. But let me ask you, have you considered anything by General Mills or Post? We carry their entire lines. Golden Grahams and Honeycomb? Incredible incentives. Think Quaker and you think oatmeal, right? Well, they make Life cereal, too — with a Cinnamon option. You can’t go wrong with anything by Kellogg’s, General Mills, or Post. It was just a suggestion; you’re focused on generic. Let me go in the back, talk to my manager, run some numbers. Meanwhile, if you’ll start filling this out.

Okay, so I worked up the figures for the 24-ounce Kellogg’s. Four kids — and what looks like twins coming soon — you’ll want the big box. Oh? Good thing! Four kids are a handful! Here’s the discount I’m giving you on the entire package. This shows you’re upgrading to Kellogg’s because you love your kids. Really? Thought you didn’t want generic. Listen, no one’s beating this price for brand name, family-size Rice Krispies. Kellogg’s won’t let us go below the $5.99 MSRP, so my hands are tied there. I did cut the Destination Charge down. Had to fight for that. Probably gonna come out of my pay, but whatever it takes to put you in some cereal. I’m throwing in Nutrition Information and a Disney DVD offer. See back for details. Proof of purchase required. I could get fired for this, but I’ll honor this expired coupon. Boom! Saved you another 40 cents. That’s the warranty fee — the Kellogg’s customer service number on the side panel. Don’t want the warranty? I’ll black out the number, save you some dough. No pressure on the warranty. But if something happens, we can’t do anything. Gotta go to the manufacturer. That’s the luxury tax. Don’t shoot the messenger! You demanded brand name! And this is for the floor mats. Okay, lose the floor mats. Fair question. The Destination Charge is for getting your cereal to the checkout line. I’m not making anything on this cereal. I’m actually losing money. The generic? You’re an indecisive one! Sticker shock? Brand name’s an investment. With kids, gotta save dinero — even if it comes at the price of their health. Got two kids myself. Alex and Johnny. That’s from Johnny’s third birthday at Queens Zoo. Had a blast. I’ll talk to my manager. But I won’t be able to maneuver the numbers as much with generic.

Okay, manager thinks your best bet is going pre-opened —

That’s strange. Excuse me, sir, did you see a pregnant woman near the Rice Krispies? Never mind. I see you’re looking at Froot Loops. My kinda guy! Who says you have to grow up, right? I only buy Froot Loops and Count Chocula. Any kids? Me neither. Too busy selling cereal — and charming the ladies. Yeah, you know what I’m talking about.


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